How To Position Your Business Post Stay at Home Orders
The Covid-19 pandemic devastating impact is hitting hard on business in the United States and globally. With the gradual easing of the Stay at Home orders, businesses are bracing up for an economic slowdown. Rather than be worried, you need to think ahead on how to position your business,
According to a survey reported by Reuters, about 81% of American small businesses expect their business to struggle for the next 12 to 16 months. To be able to survive the coming months let your business be guided by the following;
1. Be Thoughtful in Your Communications
You’ve been out of touch with your customers and prospects for months, and you have to put yourself out there again. It’s like starting all over again in establishing a rapport and routine with customers.
There’s a lot of information the customers will want to know about your business, let them know you are still existing. Don’t also forget to let your customers know of any guidelines that will be needed to access your physical locations.
Update your website, social media, and Google My Business page to reflect your business hours, guidelines, and services available.
2. Position Yourself Strategically on The Internet
More than ever before, your customers will be relying more on information from the internet. This is because they do not have the luxury of driving down to your business location to make inquiries. Therefore, to stay afloat, you need to capitalize on digital marketing.
Don’t be surprised if you see your loyal customers using the services of your competitors if they are unable to reach you. Make yourself reachable via all digital marketing outlets.
Moreso, on how to position your business, this is the perfect time to increase your customer base. Some of your competitors will leave their customers in the dark, and your job is to bring them closer to your business.
3. Be Ready to Adapt To The New Scenery
Businesses will not be the same again after the stay at home orders are relaxed. As a business owner, you need to make conscious decisions to adapt to the new normal. Your business model has to move along the changes.
Don’t let your business live in the past. Review your business plans in line with the new normal. You may have to ask your questions about what their needs and problems are, then position your business to solve these new problems.
Final ThoughtsOn How to Position Your Business
Don’t forget that customers are ready to work with small businesses; you need to think out of the box to retain existing customers while attracting new ones.
Look out for new opportunities and take full advantage as a business.